PRESS RELEASE
May 21, 2009

FOR IMMEDIATE RELEASE
Contact:
Ann Latham
617-939-9654
Uncommon Clarity, Inc.

EASTHAMPTON, MA – Latham featured in Online Impact Event

Social media sites like Twitter and Facebook are exploding and your customers and prospects are on them. Want to join in? 

When:
June 5, 2009 Workshop

Where:
STCC Technology Park — Scibelli Enterprise Center
Teleconference Classroom – 3rd Level, East Suites
1 Federal Street, Springfield

Local experts will teach you the tips and tactics you will need to promote your business and provide customer service using these new tools. This will be a “How To” seminar which will feature both the big picture and individual steps necessary to get started.

We also will have a special Help Desk available during the entire program so you can access these tools in real time and create your own accounts.

Cost: $45.00 (all proceeds support the Regional Technology Corporation)

Limited to 60 attendees. To register, contact Suzanne Parker at sparker@rtccentral.com or at 413-755-1301.

Agenda:

8:00 am to 8:30 am  Registration/Networking

8:30 am to 9:15 am  Panel Discussion – “Serious Business: How Social Media Has Changed the Internet”

Moderator: Dave Sweeney, The Communications Department

Panelists and Topic:

• Veronica Cintron, WWLP 22 News – “Social Media’s impact on journalism”
• Gordon Snyder, National Center for Information and Communications Technologies (ICT Center) at STCC – “How social media tools impact workplace productivity”
• John Garvey, Garvey Communication Associates Inc. – “How local businesses are leveraging online tools for advertising and PR opportunities”

9:30 am to 10:20 am Breakout Sessions:

1. Twitter for Business:  Gordon Snyder, National Center for Information and Communications Technologies (ICT Center) at STCC
2. Leveraging LinkedIn for Business:  Ann Latham, Uncommon Clarity
3. YouTube for Business: Dave Sweeney,  The Communications Department

10:30 am to 11:20 am Breakout Sessions:

1. “This business Sucks!” – Enhancing your business reputation online:  John Garvey, Garvey Communication Associates Inc.
2. Facebook for Business:  Tom Lewis, Needlemine
3. Online Advertising for Local Businesses:  Mary Fallon, Garvey Communication Associates Inc.

11:30 am to 12:00 pm Wrap Up Session

Throughout the event: “Help Desk” – volunteers who will help attendees get online for the above tools. They will have PC’s available so that attendees can explore on their own.

Sponsors:

• The Communications Department
• Garvey Communication Associates Inc
• BusinessWest
• National Center for Information and Communications Technologies at STCC
• Needle-mine
• Springfield Technical Community College (STCC)
• Uncommon Clarity, Inc.
• WWLP 22 News

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