I’m proud to be quoted in Skip Weisman’s new book, “Overcoming the 7 Deadliest Communication Sins.” Not surprisingly, you’ll find my advice kicking off the first sin, “Lack of Specificity!”

Here’s what I said:

“Specificity creates clarity. Without clarity, we walk around the block to get next door. We don’t know where to focus. We can’t agree. We talk more than we act. We measure the wrong things. Specificity creates clarity and clarity creates speed.”

Says Weismann, “Thanks, to Ann Latham for contributing to my book ‘Overcoming The 7 Deadliest Communication Sins: A New Standard for Workplace Communication’ – and reinforcing how my concept on “specificity” leads to Ann’s work on greater clarity. Thanks for adding your expertise to my work.”

I’m glad to see more people realizing the importance of clarity and its power to transform the way we work, think, and speak.

You can learn more about Skip Weismann’s new book at www.7DeadliestCommunicationSins.com.