I recently re-upped for a service I had temporarily suspended. As a good paying customer, I expected a quick email to be sufficient. Nope! The response I received put the work back on me to sign up all over again.
So guess what? I am not signed up yet!
And I may not be signed up tomorrow either.
Make it easy for your customers to buy from you. If you make it hard, they might not bother!
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