Marketing Fairy Dust

peter
While on the Mass Pike (in the passenger seat, to be exact), my iPhone popped up with the wireless option “PeterPanFreeWIFI.” I spun around quickly and sure enough, a Peter Pan bus had just passed in the other direction. Twice more this fairy dust message appeared and twice more I spun around and smiled. What great publicity! I am unlikely to forget anytime soon that Peter Pan offers free WIFI on their buses.I wonder how soon they will be interested in changing the name of their wireless network to “Call Uncommon Clarity today!”

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