Many advise bloggers to post meaty articles frequently.
Many serious business bloggers equate meat with length. I believe it is important to provide value and stimulate minds with as few words as possible. The time we have to read seems to be shrinking while the complexity of issues grows. Thus, concise is good.
Of course, it’s not just blog postings that suffer from verbosity.
Ever notice how most business books run out of things to say less than half way through?
Ever tried to submit an article for publication and received length guidelines such as 800 – 1200 words? Just think about that. Could this explain a portion of the print media woes? No one should be more focused on filling space and meeting length guidelines than providing value.
I say keep it short. Think haiku. A sonnet, perhaps. Remember the words often attributed to Mark Twain:
“I did not have time to write you a short letter so I wrote you a long one instead.”
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