Strategic clarity is essential if an organization is to use resources wisely and get great results. And the relevant decisions are made by everyone from the CEO to each individual contributor. Below are ten indicators of insufficient strategic clarity. How many of these affect you or the people around you?

1. Priorities and goals seem to jump around at a moments notice
2. Many can not confidently enumerate their top few priorities, let alone those of the organization
3. People are feeling stressed by tasks that languish and efforts that don’t align with official goals
4. The tail often wags the dog – new ideas and events derail plans
5. Cynicism and resignation are more common than enthusiasm for the future
6. New initiatives or projects are often launched before current projects are completed
7. There are simply too many priorities, which means there are no priorities 
8. The organization often invests significant time and money in projects that produce little in the way of tangible results
9. Urgency wins over importance
10. Many resort to requesting “marching orders” because there is no framework that allows them to use their own judgment

If you see the signs above, either your strategic direction is too fuzzy, fleeting, unstable, or broad, or your organization has not heard, translated, and digested it sufficiently to obtain useful guidance from it. In either case, the organization is not prepared to make wise investment decisions involving time, money, and other resources. The benefits of strategic clarity range from greater profits to happier employees. Create clarity today for greater results.