Have you noticed hair color incongruities? Camouflaged slow downs? Attention seeking, albeit reluctant, talk of pain? Weight gain? Debates over gravity vs. discipline vs. new priorities? Poorly disguised flatulence? Discernible stair-top breathing? General angst?

If not, you haven’t been listening!

The Baby Boomers are aging. All of them! And that represents a lot of change and opportunity for businesses that are paying attention! 

Are you paying attention? Have you thought about how these changes affect your business?

For just one example, think about the active boomers. The nature lovers, in particular. Still out there, but not quite as active these days, they are Interested in shorter hikes, lighter loads, comfortable beds, and good food.

If you are a business near a great trail like the one pictured below, the Metacomet-Monadnock Trail in western Massachusetts, how could you help these boomers enjoy the trail along with your inn, restaurant, gear and supplies? How could you attract them to your region? How could you help a tired boomer get from the end of their hike back to their car or, better yet, to a cold beer, massage and comfortable bed?

If you aren’t pondering these questions or similar ones relevant to your business, you are missing a prime opportunity! Innovate, differentiate and thrive! The alternative is pretty grim!