The Difference Between Good Innovation and Bad

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There is good innovation and bad innovation. Can you tell the difference?

One is stylish, compelling, easy to use, and even has the ability to capture pictures of bad innovation!

The other is an attempt at stylish, impossible to use without touching the dirty water or the sides of the sink, and even has the ability to totally drench you if you turn the water on too high.

Innovation isn’t just about being different! It is about creating value. Fun is good. But a functional item actually needs to be functional!

Whoever designed this sink was an idiot. Reminds me of the people who started a new dog food company, invested a ton of money in developing and marketing healthful dog food only to discover the dogs wouldn’t eat it.

Want loyal customers? Innovate smartly!

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