While the Covid numbers are rising once again in many places and we must continue to take precautions such as wearing masks, maintaining social distance, and avoiding small or crowded spaces with poor ventilation, things are looking up. The number of people who are fully vaccinated is rising quickly. Those who have recovered from Covid have some immunity and are feeling freer. Spring weather is making outdoor dining and events possible once again. As a result, business is picking up. There is enormous pent-up demand for eating out, travel, entertainment, socializing, haircuts, non-urgent dental and health care, and household projects and numerous other needs that were put on hold a year ago.

I, for one, have rescheduled two trips I planned to take last year. I realize that some things may not go as planned due to a number of unknowns and existing restrictions, but I am optimistic and more than ready to go. I feel I’ve lost a year of my life, in some ways, though I picked a darn good year to write a book! And now I am fully vaccinated (two weeks past my second Pfizer dose), have friends I can visit who are as well, and believe that outdoor dining post-vaccine is quite safe. My new mood and planning does not apply solely to travel and leisure activities, I’ve also found this light-at-the-end-of-the-tunnel has given me renewed energy to tackle any number of projects.

And I’m not alone! So, businesses get ready! There is a boom coming.

Do you know what your customers and the market need now? Are you ready to satisfy the pent up demand when it explodes?

Hiring is already exploding. If you find a good job candidate, act quickly or someone else will grab your candidate.

Don’t be caught flat-footed. Stop hunkering down. Embrace the opportunities. They are there and growing. Be ready or lose out.