Whether you are managing a corporate giant or a small business, you need to track progress. For some, that means tracking key results, for others, it means tracking endless detail. Here are 7 tips for maximizing results and minimizing effort.
- Don’t just track results, track assumptions. If your sales are increasing exactly as desired, but you are growing because existing customers are buying more and not because you are successfully penetrating a new market as planned, you have a problem. Your luck is masking failed insights, decisions, efforts, and investments. Be clear about underlying assumptions and ask, “Are our assumptions still valid?”
- Define milestones that reflect major decisions and vital learning, not just the completion of tasks, especially fairly predictable tasks. Keep asking, “What don’t we know? What obstacles must we overcome?”
- Don’t let a growing list of checked off milestones give you false confidence. It’s the ones that aren’t checked off that can sink your ship. Keep asking, “What could go wrong?”
- Every pursuit encompasses uncertainty and risk. As you learn, you must adapt. Keep asking, “What have we learned and what is its significance?”
- Detailed plans give the illusion of control. Don’t be fooled, especially where the detail is no more than a stab in the dark. Keep asking, “How do we know we are on track?”
- Even mundane, predictable efforts can go astray because nothing happens the same way twice. Keep asking, “What has changed? What is different this time? What are we taking for granted?”
- Review progress as often as you can afford to be behind. If you can afford to lose a month, check in once a month. If you can’t afford to lose a day, check in daily. “Have we made a day of progress? If not, why not? What must we do differently?” © 2011 Ann Latham. All Rights Reserved.
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