The corporate world has enjoyed huge leaps in productivity over the last several decades, but all of that improvement has been focused on physical processes, not cognitive processes. Our production lines, ordering, purchasing, picking, and shipping have all been streamlined. Anytime we are moving physical product, or even paper, we are focused on efficiency.

Not so with our cognitive processes. The way we think, communicate, and make decisions is just as sloppy as ever. Our mouths are veritable Pandora’s boxes in their ability to create and disseminate confusion. Words and ideas, once cut loose, can be as tough to corral as wild horses. We do not have the shared cognitive processes and language needed to quickly agree on where we are and what must come next.

So we flounder, individually and collectively. We struggle with how to communicate, decide, delegate, persuade, engage, strategize, set goals, hold employees accountable, and much more.

All because we lack clarity, especially shared clarity, the shared cognitive processes and language that would allow us to move efficiently and effectively in one direction together.

Think about the total percentage of time employees in your company spend in cognitive processes instead of physical processes, especially your most highly paid and most powerful employees. This is where the greatest opportunity for corporate improvement lies. Clarity is desperately needed! No one else is talking about this. This could be your competitive edge. It is time to focus on creating clarity. It is time to conquer the chaos that devours profit, opportunity, time, and morale.

I wish you clarity. I also wish you would contact me so you can learn how to create the clarity that produces better results faster and with greater confidence and commitment!

Here’s to Clarity!